Although almost the last two weeks have been wedding free, they haven’t been work free! We’ve been doing a lot of stuff on the backend over here at KPP. I’ve assigned David some tasks that mean our backend business-y things will be much more streamlined and client friendly, and it also means we’ll be able to offer more services very soon :] Aka we’ll finally be able to offer albums! Which I’m over the moon about. But all of that is for another post. If you’re a past or a current wedding client, I’ll have that information for you very soon!
Most of this backend-y work has been focused on branding :] I mentioned a bit ago that I was doing a full branding overhaul with Bonnie and I couldn’t be more excited! It’s been such a fun and revealing process. We’ve been trading daily emails for almost 3 weeks now and so much progress has been made. And Bonnie just gets me. I legitimately almost cried (embarrassing) when she sent me her first email summing up the “feel” of brand as told by my questionnaire answers.
I told you I’d bring you guys into this process and share my branding journey, so here’s part one! The first thing that we knocked out was the questionnaire and the Pinterest board. I worked on my questionnaire full of pages and pages of questions for a couple weeks and gave ridiculously long winded answers. But as you guys can probably tell, I’m a talker :] I’m not sure what my expectations were going in, but my answers all seemed to point me towards the same place. A lot of the questions asked about who I was as a business owner, what I wanted my business to do, the heart behind it, and who my ideal clients were. And what I discovered wasn’t that my clients all shopped at the same places or had the same personality traits. They’re actually all wildly different, but the things that bind them together are that they are people who care about other people.
I’m not drawn to brides with a certain style or venue preference, but instead to the ones who know they have epic stories that deserve to be told. I want to work with people who are passionate about something, anything. I want to work with people who are full of joy and know that they have a story to tell. I want to work with couples who know that they’re living out an epic adventure and their adventure is a story worth sharing with the world. I love people who care about people. The thing I love about weddings is that unique time of having all of your “people” in one place…and I love couples who love that. I want to work with the brides who are planning for more than a wedding, but for a marriage, for a new beginning. And I want to work with grooms who are involved in the planning process and treat their brides well and love them creatively and endlessly.
Those are the similarities I want my clients to share. And thankfully, those are traits that a lot of my current and former clients possess and actually moved me to value! My 2014 wedding season taught me a lot about my brand and every single wedding advanced and added to where I was headed as a business! So thank you friends 😀
The scary part was actually composing a Pinterest board that visually represented my brand and my heart. 1. Because I’m terrible at Pinterest and I never go on it. And 2. because my style is very eclectic and slightly on trend right now. I wanted to choose things that were “me” and representative of my brand, and not just who I thought I should be. After much deliberation, I sent off both the Pinterest board and the questionnaire to Bonnie and she responded with some beautiful words to some up my brand AND a mood board to reflect my brand.
So the beautiful compilation of images and colors below is what we’re working from. And I’d say we’re off to a great start. If you want to see the Pinterest board that these images were pulled from click here.
I’d love to hear your thoughts on it all! We’ve actually already decided on a new logo, but I’ll save that for a later post :]
